Brand Story

"To my precious family...
Something that a newborn baby can use."
This is a concept that has remained unchanged since the company's inception.

All items are luxuriously blended with carefully selected organic plant ingredients and deep sea water collected from each island of Hawaii. Because they are used every day, we offer organic cosmetics that are "kind to people and the earth" and made with 100% natural ingredients at a reasonable price.

Welina Organics Research and Development Basic Philosophy
Maximize your experience with the power of mineral-rich plants
Safe and low-impact, it contributes to the environment and improves skin strength.
A simple formula that eliminates ingredients with preservative and antiseptic properties
Reduces daily irritation and risk of allergies
Preservative-free to maintain an ideal skin environment
Healthy skin flora supports skin barrier and immunity
*Our unique herb mix inhibits the growth of mold, which causes spoilage.

When you look at products from around the world...
Currently, various preservatives are used, including benzoic acid, which has been approved for use by organic certification organizations, as well as phenoxyethanol, parabens, and ethanol. If cosmetics were to spoil, they could cause damage to sensitive skin, so it may be natural to add preservatives for the safety of customers.
However, it is said that the preservatives that are supposed to be added for safety, when used repeatedly, can kill the bacteria that normally inhabit the skin, which is said to play an important role in the skin barrier and skin immunity, and can cause skin problems such as sensitive skin and dry skin. On the other hand, we also hear that these ingredients are "carcinogenic, so we are worried" when exposed to ultraviolet rays and other factors.
In today's world, information is becoming more and more diverse, and it can be a little unsettling to know what is correct.
If you can feel better through the mind, we believe that "it's better not to feel even a little anxious," and so we prioritise a more natural sense of security over major effects or a pleasant feeling when using it.
To ensure that all users of Wellina Organics can use their products every day with peace of mind, we do not use any ingredients that may cause concern or anxiety, such as "preservatives, petroleum-derived ingredients, nanoparticles, silicone, ethanol," or "damage to skin and health, carcinogenicity, irritation, dullness, itching, dryness, and allergies due to accumulation." Our research and development theme is "cosmetics that you can use every day with peace of mind," and we promise to continue to pursue "creating products that are kind to both the mind and the skin."

Our company is striving to "deliver freshly made products!" and has quickly established a fresh production system. At our factory on the North Shore of Oahu, Hawaii, we produce only the amount of freshly squeezed ingredients needed each time, with zero pre-preparation. This is one of our company's characteristics, as we do not use preservatives and try to make the most of the power of plants that are rich in minerals.
When you open the package, be sure to enjoy the soothing scent of "freshly made organic cosmetics"!

In the fall of 2005, a small beauty salon in Omotesando gave me my first encounter with various types of skin problems.
After a while, in response to customer requests, and based on the strong passion of our producer, who was also pregnant at the time, we began planning, research and development of maternity and baby cosmetics that aimed for "ultimate safety and healing" without using any preservatives or ingredients of unknown origin, based on the concepts of "customers who were troubled by skin problems," "products that pregnant mothers and newborn babies can use with peace of mind," and "products that are safe even if babies accidentally ingest them."
Using the wisdom of grandmothers and ancestors from around the world as a guide, we carefully selected ingredients and after three and a half years of repeated compounding and testing, we succeeded in perfecting the product to the point that we ourselves wanted to continue using it!In the early summer of 2010, Welina Organics, our ideal product, was launched.
We will continue to strive to meet your expectations with the same passion we had when we first started: "genuine vegan cosmetics that protect your precious family."
